Ark-La-Tex (KMSS) — People all around the world know the fun that Mardi Gras brings, but what they might not know is the added bonus it brings for businesses.
For the majority of the year, the Shreveport-Bossier Convention and Visitor's Bureau has to work to get the area featured in travel publications, but during Mardi Gras season, people come to them.
The last time a report was done, Mardi Gras in Shreveport resulted in $17 million dollars in direct revenue. This year, even more money should be made because of Parti-Gras 2013, an all inclusive package for Mardi Gras.
Many local businesses get their year started off right with Mardi Gras. At Julie Anne's Bakery, they sold more that 10,000 king cakes last year, shipping to all 50 states. And at about $20 a cake, that's quite a bit of money.
Even though this year will be a short Mardi Gras season, local businesses don't think it will hurt their sales. They'll just have to work faster to get it all done in a short period.