Shreveport, LA (KMSS) — Independce Bowl officials announced Thursday the stadium will undergo a name change.
The new name comes in an effort to make their game more competitive with other nationwide bowl games and to attract a bigger audience.
At Thursday afternoon's press conference, officials revealed the Independence Bowl will now be the Advocare Bowl.
"With a new name and new logo, our dedication to this bowl game and the city of Shreveport-Bossier not only continues, but grows even stronger," said AdvoCare President and CEO Richard Wright in his Thursday press release.
The staff and leaders of the AdvoCare and Indpendence Bowl Foundation staff have created four points as part of their vision to enhance the growth and success of the Bowl moving foward.
They plan to maintain a Top 10 bowl standard, make the AdvoCare Bowl a desired Bowl destination, involve and thank the military, and let the Bowl reflect on the community.
The Independence Bowl began 37 years ago in 1976 out of the vision of a small group of individuals. The bowl received its name because it was established in the year of the United State's Bicentennial Celebration.
In 2009, the Independence Bowl merged with AdvoCare and became the AdvoCare V100 Independence Bowl.
The Independence Bowl is the 11th oldest bowl in America.